Being custodians of the land, farmers have a responsibility to the natural and social environment they live in. They are also increasingly confronted with pressures downstream in the value chain, consumers and the public at large. Although sometimes perceived as negative, these contribute to longer term stability, social and environmental sustainability, and food security with positive consequences to the sustainability and profitability of the enterprise. This document provides principles and self-assessment measures that will guide red meat producers towards continuous improvement and adherence to the Code presented.